Crazy Beautiful

A non-beauty, beauty brand. Our philosophy is that you don't need much to feel your best, because crazy girl, you're already beautiful. We use fewer products, with fewer ingredients. That’s it.

I started this side project with my copywriting partner, Silvana Medukic. After years of working for major beauty brands, it's refreshing to interpret beauty in our own way. We were tired of seeing so many products and promises that never quite did the trick. 40 shades of foundation to match the billions of females on the planet? How bout just some nice dewey skin?

We make homemade lip balms and soaps to sell to our family, friends, co-workers and whoever else will buy them! We worked on all the language, packaging, and product development together including sourcing ingredients and mixing up each batch from scratch.