ART DIRECTOR
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essie

essie

After 10 years of running their iconic “pour” campaign essie needed a fresh new look that would continue to enchant in print and bring their color inspo to life in video. We reimagined essie’s world by visualizing the color story that inspires each shade.

It’s been 4 years since the launch of this campaign and every year brings new and exciting shades and stories to tell.

CREDITS
ACD Art: Maria Barreto + Lindsey Katon
ACD Copy: Nicole Drinkwater + Haley Ray
Senior Art Director: Kayla Zegar
ECD: Leo Leone
CGI and Animations: Method Studios
Retouching: Pistol Studios